About Veggie Happy

Soy Happy is now Veggie Happy
About Us
Why Veg
You, the Customer
Attn. Foodservice
Venue Vegetarian Guide
In the News
Join Us/Contact Us


Veggie Happy is a volunteer project and welcomes your donations.

Read the Los Angeles Times feature,"Half of baseball buys into her idea for veggie dogs (Note: Veggie Happy was then called Soy Happy.)

From Johanna McCloy, founder/director of Veggie Happy:

I am dedicated to bridging cultural gaps and empowering individuals to realize that their voices and their actions matter. My volunteer advocacy efforts as Veggie Happy were initiated with this belief in mind. We all count. If every one of us realizes that, amazing things can happen!

I celebrate what's positive and what's possible.Thus, the name. When I advocate for vegan options on mainstream menus, I only encourage those options that have proven appeal and popularity with all food lovers, making them a win/win for venues and for fans alike.

Veggie Happy became an unanticipated campaign by virtue of one action leading to another. It made sense to me that MLB parks would have a vegetarian version of a hot dog on their menu, but none of them did when I started my quest in 2000. One by one, I opened doors, but it took patience, persistence and a lot of outreach to baseball fans, media and supporters.

By opening day of 2014, 27 of the 30 MLB parks were offering veggie dogs or vegan frankfurters on their menus. Veggie Happy has also opened the door to vegan and healthier options at NFL stadiums and many other venues. I'm proud of what Veggie Happy has accomplished, but I also know that it hasn't been possible without the input of all the fans who have taken the time to contact their favorite venues with menu feedback of their own.

Donate Celebrity Endorsements

Johanna (pronounced "yo-hah-nah") McCloy grew up overseas in Spain, India, Japan and Venezuela and has a B.A. from Duke University in Comparative Area Studies and Anthropology. She studied acting with the legendary Sanford Meisner and is a professional actor with notable roles in theatre, television and film. Johanna has also worked behind the camera as a producer, story analyst, documentary researcher, casting director and subtitle editor. In addition, Johanna is a free-lance writer and the co-creator/editor of Dare To Be Fabulous, featuring women's personal stories of daring, joy and empowerment.

Veggie Happy is Soy Happy, too. Soy Happy is a federally registered trademark ®

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