About Veggie Happy

Soy Happy is now Veggie Happy
Why Vegan
You, the Customer
Attn. Foodservice
Venue Vegetarian Guide
In the News


Read the Los Angeles Times feature,"Half of baseball buys into her idea for veggie dogs" (Note: Veggie Happy changed its name from Soy Happy.)

From founder/director Johanna McCloy:

I am dedicated to bridging cultural gaps and empowering individuals to realize that their voices and their actions matter. My advocacy efforts as Veggie Happy were initiated with this belief in mind. We all count. If every one of us realizes that, amazing things can happen!

Veggie Happy celebrates what's positive and what's possible. When I advocate for vegan options on mainstream menus, I only encourage items with proven appeal and popularity among all food lovers, making them a win/win for venues and fans alike.

I started my quest in 2000 when zero Major League Baseball stadiums offered a vegetarian version of a hot dog on the menu. I consulted individually with many foodservice managers as a liaison to facilitate viable options and provided outreach and promotional assistance whenever vegan items were added to the menu. One by one, Veggie Happy (formerly Soy Happy) opened doors. As of the last count, 25 of 30 MLB parks have veggie dogs or vegan frankfurters on their menus.

Today, Veggie Happy offers vegan menu consultation for a wide variety of venues and foodservice providers. I'm proud of what Veggie Happy has accomplished, but I also know that it hasn't been possible without the input of all the fans who have taken the time to contact their favorite venues with menu feedback of their own.

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Johanna (pronounced "yo-hah-nah") McCloy lived in Spain, India, Japan and Venezuela before attending Duke University and receiving her degree in Comparative Area Studies and Anthropology. She studied acting with Sanford Meisner in Los Angeles and is a SAG-AFTRA actor with starring and guest starring credits in film, television and theatre. She also freelances as a writer, editor and researcher and assists producers in the areas of development and production. In addition, Johanna is the co-creator and editor of Dare To Be Fabulous, featuring women's personal stories of daring, joy and empowerment. Johanna's essays and articles have been published in newspapers, magazines and book anthologies.

Veggie Happy is Soy Happy, too. Soy Happy is a federally registered trademark ®

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