"Johanna [director of Veggie Happy] has done a tremendous job of helping to implement vegetarian menu selections into sporting venues. She is very enthusiastic and will assist you doing research and product selection when necessary. She has encouraged, and assisted me in adding healthy menu items at my venue which we have continued to increase every season." - Sandie Filipiak, Director of Concessions at AT&T Park

We've selected several menu ★All Stars★ based on their proven popularity with customers that also eat meat or dairy (flexitarians.) You can target particular dietary categories and the mainstream with the same foods. Translation: greater sales!

Example: After helping stadiums switch from a generic veggie dog to a popular vegan frankfurter, sales spiked at every venue. At Seattle's Safeco Field, sales rose by 700% in one season. At San Francisco's AT&T Park and Cleveland's Progressive Field, sales in that category also rose immediately upon making the switch.

Remember that we are not a broker; we advocate for your customers/fans. We happily provide menu consultation and can liaison to set up sample deliveries of popular vegan foods for you to taste. Watch our 30 second intros and link to the websites below to check out our designated All Star snack chips, frankfurters, sausages, burgers and cookies.We advise and facilitate on other food categories as well.

When you decide to add any of our facilitated items to your menu, count on us to be your biggest cheerleader. We'll spread the word and might organize a festive event to celebrate!

Would you like to receive ★All Star★ samples and get some free menu advice? Contact us!
Use our online foodservice request form or send us an email.

Stadiums & Large Venues: Here are some ways to maximize your sales potential

Customers at large venues often encounter concession staff who are not aware of vegetarian items or their locations. As a result, these items are not selling as well as they should be. We offer some suggestions to maximize those sales:

• Integrate your vegetarian/vegan items into several locations throughout the stadium, so they are not limited to a designated stand. Flexitarians enjoy these options too! You'll generate more sales by having them available with other options on the menu. Not to mention, providing easier access for all customers.

• Notify all concession staff of new options and their stand locations so they can help and direct inquiring customers.

• Include these options on your website and other menu listings. Post directional signs throughout the stadium so fans know that these items are now available.

• V (Suitable for Vegetarians) Use this simple insignia to identify those foods that are 'suitable for vegetarians.' Markets in Europe sell more items by using the insignia this way. Again, no need to limit them to a specialty stand.

• Choose fun names for your menu items that relate to your team, venue or region. Putting fun names on the menu will further increase their attraction and sales.

For a comprehensive listing of vegetarian options at all MLB and NFL ballparks, go to our Venue Vegetarian Guide.