We want your menu to be a win/win

Soy Happy is now Veggie Happy
Why Vegan
You, the Customer
Attn. Foodservice
Venue Vegetarian Guide
In the News


Johanna [director of Veggie Happy] has done a tremendous job of helping to implement vegetarian menu selections into sporting venues. She is very enthusiastic and will assist you doing research and product selection when necessary. She has encouraged, and assisted me in adding healthy menu items at my venue which we have continued to increase every season."
- Sandie Filipiak, Director of Concessions at AT&T Park

We highlight vegan food options based on their proven popularity with all food lovers. You can target particular dietary categories and the mainstream with the same foods. Translation: greater sales!

Example: When stadiums switch from a generic veggie dog to a popular vegan frankfurter, sales spike. At Seattle's Safeco Field, sales rose by 700%. At San Francisco's AT&T Park and Cleveland's Progressive Field, sales also rose after making the switch. We're helping many other venues to follow their lead.(Check out our Venue Vegetarian Guide for updated listings)

watch video Watch this 30 second intro as an example  

Remember, we are not a manufacturer or a broker. We advocate for vegan and flexitarian customers/fans. We know what's popular. We can provide suggestions on everything from frankfurters, burgers, gluten free snacks, dairy free desserts and more. We are happy to liaison with popular manufacturers to facilitate sample deliveries for you to taste.

When we facilitate new vegan options on your menu, we'll also become your biggest cheerleader. We'll spread the word far and wide and might even organize a festive group outing. Remember, our aim is to see these options succeed in a big way.

Contact us through our online foodservice request form or send us an email.

Stadiums & Large Venues: Here are additional ways to maximize your sales potential

Customers at large venues often encounter concession staff who are not aware of vegetarian items or their locations. As a result, these items are not selling as well as they should be. We offer some suggestions to maximize those sales:

  • Integrate your vegetarian/vegan items into several locations throughout the stadium and don't limit them to a designated stand. Flexitarians enjoy these options too! You'll generate more sales by having them available with other options on the menu and providing easier access.

  • Notify all concession staff of new options and their stand locations so they can help and direct inquiring customers.

  • Include these options on all you menu listings, including your website. Post directional signs throughout the stadium so fans know that these items are available.

  • V (Suitable for Vegetarians) Use this simple V insignia to identify those foods that are 'suitable for vegetarians.' Markets in Europe sell more items this way. Again, no need to limit them to a specialty stand.

  • Choose fun names for your menu items that relate to your team, venue or region. Putting fun names on the menu will further increase their attraction and sales.

For a comprehensive listing of vegetarian options at all MLB and NFL ballparks, go to our Venue Vegetarian Guide.

Veggie Happy is Soy Happy, too. Soy Happy is a federally registered trademark ®