Foodservice wins with plant-based options


"Johanna [director of Veggie Happy] has done a tremendous job of helping to implement vegetarian menu selections into sporting venues. She is very enthusiastic and will assist you doing research and product selection when necessary. She has encouraged, and assisted me in adding healthy menu items at my venue which we have continued to increase every season."
- Sandie Filipiak, Director of Concessions at AT&T Park

Veggie Happy highlights plant-based food options with proven popularity among all food lovers. Why restrict menu items to dietary categories when they can also appeal to the mainstream? Translation: greater sales!

Veggie Happy wants plant-based options to be a win/win for customers and foodservice providers alike. As with any category of food, quality and taste can vary depending on the product and the brand.Veggie Happy knows which plant-based foods have the widest customer appeal.

Foodservice providers: Let us help you to expand and celebrate your plant-based menu options! We want you to be excited about these options.We will liaison with viable food companies to facilitate sample deliveries for tastings.Whenever you introduce plant-based options to your menu, Veggie Happy will be your biggest cheerleader, spreading the word far and wide!

Plant-based food companies: Are your items available in foodservice? Are they selling well to customers beyond self-identified vegetarians and vegans? We only promote and facilitate options that we deem tasty and viable for the widest range of customers.

Please contact Veggie Happy for more information.

For clarification, Veggie Happy is not a food manufacturer, brand or broker. Veggie Happy is an advocacy service that celebrates and facilitates viable plant-based options on mainstream menus.

For Veggie Happy's comprehensive listings of plant-based menu options at all MLB and NFL venues, go to our Venue Vegetarian Guide

Stadiums & Large Venues: Suggestions to maximize your sales potential

  • Integrate your vegetarian/vegan items into several mainsteam locations throughout the stadium. Don't limit them to a designated dietary stand. You'll generate more sales by having them available with other options and providing easier access.
  • Notify all concession staff of these options and their stand locations so they can help and direct inquiring customers.
  • Include these options on all your menu listings, including your website. Post directional signs throughout the stadium so fans know that these items are available.
  • V (Suitable for Vegetarians) Use this simple V insignia to identify those foods that are 'suitable for vegetarians.' Markets in Europe sell more items this way. Again, no need to limit them to a specialty stand.
  • Choose fun names for your menu items that relate to your team, venue or region. Putting fun names on the menu will further increase their attraction and sales.
Veggie Happy is Soy Happy, too. Soy Happy is a federally registered trademark ®