Veggie Happy (Soy Happy is now Veggie Happy) is not a manufacturer nor a distributor. Veggie Happy speaks strictly on behalf of consumers who prefer vegetarian and vegan options. Our aim is to ensure that these options are set up for success!

"Johanna has done a tremendous job of helping to implement vegetarian menu selections into sporting venues. She is very enthusiastic and will assist you doing research and product selection when necessary. She has encouraged, and assisted me in adding healthy menu items at my venue which we have continued to increase every season." Sandie Filipiak, Director of Concessions at San Francisco's AT&T Park

Vegetarian food companies and organizations: Let us promote you! We offer Affiliation and consultation services.

Foodservice directors/concession managers: Veggie Happy provides free consultation to foodservice establishments. We have consulted with most MLB stadiums and many other professional sports venues, in addition to restaurants, delis, pizzerias, spas, conference centers, university dining halls and more. Contact us for more information! Here are some of the ways that we can help:

Watch a short video segment about us produced by VegTV

• We liaison with manufacturers for sample tastings (you can also use our easy online foodservice request form)
• We offer menu suggestions and help navigate distribution
• We outreach to fans and your local community to spread the word about your vegetarian menu
• We alert the media and organize festive game outings
• We strategize creative and fun ways to promote your vegetarian menu and help it thrive

MLB and NFL concession managers: please keep us updated with your vegetarian and vegan menus. Check our Venue Vegetarian Guide for our current listings.

Stadiums & Large Venues: Do you want to maximize your sales potential?

Customers at large venues often encounter concession workers who are not aware that new vegetarian items are available in some of the concession stands. As a result, these items are not selling as well as they should be. We offer some suggestions to maximize their sales:

1. Offer your veggie items in multiple locations throughout the stadium, so that interested consumers will have easier accessability.
   
   
2. Notify all concession staff of these new items and their locations so they can direct inquiring customers.
   
   
3. Post directional signs throughout the stadium so fans know that these items are now available. Make sure you also include them with other concession items on your web site or in other menu listings.
   
   
4. V (Suitable for Vegetarians)
   Consider using an insignia such as a green "V" on your menu listings, identifying those foods that are 'suitable for vegetarians'. Markets in Europe are finding that they sell more items by using the insignia this way. Also, choose fun names for your menu items that suit your team, venue or region. Putting fun names on the menu will further increase their attraction and sales.

For a comprehensive listing of vegetarian options at all MLB and NFL ballparks, go to our Venue Vegetarian Guide.